Footy.com: Harnessing the power of machine learning

Footy.com is the UK's leading football price comparison site. Established in 2015, Fotty.com partner with the world’s most trusted sportswear brands and retailers, helping people to compare thousands of prices in one handy place.

Footy.com worked with Durham University on a Knowledge Transfer Partnership (KTP) to embed machine learning, natural language processing and computer vision to improve their productivity and competitiveness.

Knowledge Transfer Partnerships (KTPs) link forward thinking businesses with the UK's world class knowledge bases to deliver innovation projects led by inspired graduates. They are a three-way collaboration between industry partners, university researchers and a qualified graduate specifically appointed for the project.